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Take the stress out of planning your Bayfield getaway. On the blog, you'll get the inside scoop of where to go, what to see, and what to do. 

Holiday Shopping in Bayfield, WI – How To Find One-of-a-Kind Gifts

Do you ever want to step inside one of the adorable Christmas towns featured in a Hallmark movie?

Or do you like a holiday shopping experience without the crowds?

And how about finding a unique gift for your special someone not found in any shopping mall or chain store?

What if you could fill your Christmas shopping experience with some holiday magic?

You can and you don’t have to be a movie star to do it. You only have to drive to Bayfield, Wisconsin during the holidays.

Bayfield is a New England Style harbor town on the shores of Lake Superior and the Apostle Islands National Lakeshore.

  • Vintage street lights wrapped in garland and red bows line Bayfield’s main street.
  • Christmas wreaths decorate shop windows.
  • Candles line the window sills of brownstone buildings from the late 1800s.
  • Cue the cold fresh air, the perfect scarf, and light snow – you’re in a real-life hallmark movie set.

Grab your gal pals or your sweetheart and shop in one-of-a-kind shops and galleries in Bayfield.

Holiday Shopping in Bayfield Starts with Small Business Saturday

Holiday shopping in Bayfield begins on Friday, November 25th, 2022. But the big kick-off of the holiday shopping season is on small business Saturday.

Do you ever tire of fluorescent lighting? Who doesn’t, right?

And stores with rows of metal shelves displaying merchandise found everywhere?

Yes, you may score that amazing black Friday deal, but does your gift tell a story?

Now, what if you found the perfect gift made by a Bayfield artist? By someone who’s honed their skills to create a truly one-of-a-kind piece?

  • Hand-crafted jewelry made with Lake Superior green stones
  • Hand-thrown pottery using Japanese-style firing
  • Hand-painted Bayfield scenes using watercolor
  • Hand-sewn winter clothing for the outdoor adventurer

You’ll find this and more in Bayfield’s one-of-a-kind shops and galleries.

Shop Hop During the Holidays in Bayfield, WI

Bayfield Chamber of Commerce has created a fun event to support local businesses.

There are over 30 local businesses participating, and guess what? You don’t have to buy anything to participate.

Visit local businesses and get your shopping passport stamped. Get as many stamps as possible and turn your passport in to the Bayfield Chamber. You’ll be entered into a drawing for a holiday gift basket or gift certificates to local businesses.

Wonder what businesses you should visit? Here are some of our favorites.

Our Favorite Places to Shop in Bayfield for the Holidays

Joanne’s Scandinavian Gifts

Joanne’s is a long-standing corner store in Bayfield. Here you’ll find beautiful lights twinkling in the windows. Inside, the warmth of the holiday season is showcased by high-end Scandinavian home decor.

Brownstone Centre

The Brownstone Centre is in what used to be the old movie theater in Bayfield. It’s now home to one of Bayfield’s most popular gift shops.

Here you’ll find

  • Women’s clothing curated with the northern woman in mind
  • Unique children’s toys
  • Jewelry
  • Gifts celebrating the Apostle Islands

You’re sure to find a few odds and ends too – such as a vast selection of yarn for knitting enthusiasts.

Sweet Sailing

Sweet sailing is the sister shop to the Brownstone Centre. It’s located across the street from the Brownstone Centre in the old Bayfield’s Hardware Store.

Sweet Sailing has delicious homemade fudge and taffy. You’ll find specialty kitchen items and men’s clothing including brands Kuhl and Stormy Kromer.

Howl Downtown and Howl Adventure Center

Another Bayfield favorite is Howl Downtown and Howl Adventure Center. These are the places where the locals shop to get equipped for the outdoors.

Howl Downtown features clothing with the outdoor adventurer in mind. They also carry camping supplies, shoes, and gifts for man’s best friend.

Howl Downtown also features handmade winter jackets sewn out of felted wool and lined with fur. Inspired by John and Mary Thiel’s passion for dog sledding.

Howl Adventure Center is one mile south of Bayfield. Here you’re greeted with a larger-than-life wolf crafted by a local artist.

Howl Adventure Center sells outdoor clothing for the active person eager to venture outside no matter what the weather is. You’ll also find

  • Cross-country ski equipment
  • Snowshoes
  • Bikes
  • Camping supplies
  • Rentals

Howl Adventure Center also has ski, snowshoe, and bike trails on site. You can demo equipment here or bring your own while using the trails.

And don’t worry about getting cold because Adventure Club Brewery is on site. Freshly brewed beer is waiting to warm you up after hitting the trail.

Apostle Island Book Sellers

Apostle Island Book Sellers is an independently owned bookstore. Browse the shelves for the latest best-seller, classic literature, and regional favorites. Cozy up in the children’s nook and reacquaint yourself with a childhood favorite.

Not sure what you’re looking for? The book-loving staff has great recommendations for you. .

Silverwaves Jewelry

Owner and silversmith Lissa Fleming has honed her craft of creating custom pieces guaranteed to elevate anyone’s look.

Lissa transfers the beauty of Lake Superior into elegant earrings, pendants, bracelets, and more.

Bayfield Wine and Spirits

This is a must when looking for a wine to pair with your holiday dinner or finding an after-dinner sipper. Bayfield Wine and Spirits feature small production wineries and premium spirits from around the world. Both novice and well-seasoned drinkers are welcome. Plus they have samples.

Stones Throw

Stone’s throw is an eclectic shop in Bayfield showcasing artists from the area. Pottery, painters, and jewelry makers share their gifts with you. Visit Stone’s Throw to find unique gifts for the person on your list that’s hard to shop for.

Penny Print Studio

Penny Print Studio is a new shop in Bayfield that opened its doors this past spring. This screen printing shop puts the ink in your hands. Select a print you like and the owner, Kate, will teach you to transfer the print onto the clothing item of your choice. Stop here to give a gift to someone made by your own two hands.

Eckels Pottery and Fine Craft Gallery

Eckels Pottery is the oldest pottery studio in Wisconsin. Dede Eckles is the daughter of the original shop owner Bob Eckles. She spent her childhood learning to throw pots alongside her father.

The shop is lined with stunning pottery using many methods of firing and clays. This is a shop for someone who truly appreciates the fine art of pottery.

Erickson’s Country Story

We can’t forget to mention a couple of the gift shops in the orchards. Erickson’s country store features jams, jellies, and baked goods inspired by the summer’s bounty of fruit.

The Apple Branch

The Apple Branch is a local secret for finding unique home decor and items curated for a woman who loves to accessorize.

Stay at Seagull Bay When Shopping in Bayfield

We love the holidays – Bayfield seems more magical during this time of year. We love how the warm light twinkles in the darkness of early winter nights. The smell of pine needles and a cup of hot chocolate topped with whipped cream – yum!

Seagull Bay Lakeside Motel is a cozy place to stay in Bayfield during the holidays. Make sure to bring your coziest pajamas and snuggle under our white fluffy duvets.

This time of year wake up to views of steam rising off of Lake Superior as it prepares to take a long winter’s nap.

Bring your gal pals and stay in one of our cottages or family ensuites. Or come for a romantic holiday getaway with your special someone.

Our 1940s motel is filled with old-school charm and modern touches that feels extra cozy during the holidays and winter season.

Grab your winter boots and your favorite scarf to stroll along Bayfield’s streets this holiday season. Complete your holiday shopping in Bayfield and stay at Seagull Bay.

BOOK NOW and pick your ideal weekend to stay with us.

Happy Shopping!

Mollie, Isaac, Axel, Ridge, and Banks


Hometown Holidays – Bayfield

List of shops in Bayfield

Hello Dolly Photography

October 31, 2022

Get the Most Out of Your Bayfield, Wisconsin Getaway

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